Ellis Level 2 Media Blog

PRIMARY RESEARCH, SECONDARY RESEARCH, QUALITATIVE RESEARCH, QUANTITATIVE RESEARCH  PRIMARY RESEARCH:  Primary research is something you gather and collect yourself to get new information that isn't anywhere else online / in books. This is usually done by what is called "Field Work" This is where you go out and interview people with surveys and questionnaires.  SECONDARY RESEARCH:  Secondary research is research that already exists in the world such as in books or the internet. You can find this anywhere including Documentaries and Newspapers, This is good to find just so you are sure you have all relevant information needed. QUALITATIVE RESEARCH:  Qualitative research is non-numerical and is purely peoples opinions on previous questions you have asked them to back up their opinions and why they think what they think, this is to get more information from them, This is mainly carried out in small groups.  QUANTITATIVE RESEARCH:  Quan...

23rd September 2019 Pitching a Media Product, Level 2, Task 1 Today the class got given a task sheet where we have to pitch a campaign for a new shoe brand called "swazz" by Adidas. Today I went onto After Effects and made my logo, the logo design is simple yet eye-catching as it has the signature Adidas logo while also adding my new touches with the "Swazz" title.                                                              30th September 2019 Today i started to make the powerpoint for the pitch, i imported my logo and wrote about the target audience, who i think would purchase it, why i created the logo how i created it and what professionals i can see wearing the shoe.                                           ...

Initial Assessment Task Me and Lucy worked as one while developing the plan to our idea with making sure that both of our ideas were included and nothing was left out. Lucy and I made sure we were equally involved by both taking part in the shooting and the editing of the video clips in Premiere Pro. We planned this in task in our notebooks thoroughly to make sure that everything planed smoothly and efficiently. The features we used are the ‘slow-mo’ option on our phones giving the clips a velocity effect while we moved the cameras in a panoramic shot then edited the speed and duration of the slow motion. We used a non-copyright song from YouTube, we chose to do it this was as it is a style that we are familiar with. We used our phones to film the clips for the Task, we found using these easy as we use them of a day to day basis. One technical challenge we encountered was that my phone died during filming so we had to come back to the classroom and charge it then go back out t...